TANGER MED TALKS : NEW DIRECTIONS IN VALUE CHAINS: CHALLENGES AND OPPORTUNITIES FOR MOROCCAN EXPORTERS

Tanger Med organised on 29 September a High Level Talk in partnership with ASMEX under the theme “New directions in value chains: challenges and opportunities for Moroccan exporters” in the presence of several experts, institutions and export professionals.

This virtual meeting is part of a dynamic initiated by Tanger Med with the objective of establishing a platform for regular exchange with members of its community.

Tanger Med group and ASMEX join forces around this conference to initiate a common vision on the future of Moroccan value chains dedicated to export and define a set of priority actions to support Moroccan exporters.

In his opening speech, Mr Hassan Sentissi El Idrissi, President of ASMEX, welcomed the initiative of this meeting and recalled that the Covid-19 pandemic had confronted us with new challenges and may present new opportunities. Moroccan operators must focus on new products with high added value which will create growth and enable them to better position themselves in global value chains.

For his part, Mr Hassan Abkari, Deputy Managing Director of Tanger Med Port Authority emphasized the importance of the supply chain, which acts as a bridge since it is the only function that involves all the actors of the value chain from suppliers of raw materials to final customers. Indeed, it crosses borders and must adapt and be flexible in order to maintain export competitiveness.

Jonathan Le Henry, Director at Strategy & PwC said “To capture the potential of value chains, competitiveness efforts must be engaged and strengthened by the Moroccan industry…Morocco’s ability to maintain its market share will come from its ability to improve its competitiveness in a competitive context”.

Ahmed Bennis, Group Development Director of Tanger Med recalled the logistics solutions implemented by Tanger Med to support Moroccan exports. In particular, an infrastructure adapted to handle export flows, a wide maritime connectivity to more than 180 ports and 70 countries as well as continuous efforts to digitalize procedures through Tanger Med Port Community System.

“These measures put in place by Tanger Med aim to support the competitiveness of Moroccan exports and enable to inclusively take into account all the elements of the logistics chain,” he said.

At the same time, Tanger Med is fully committed to a continuous support to Moroccan exporters in their quest for competitiveness through the reinforcement of infrastructures, the facilitation of procedures, the export support of Moroccan SMEs and the organization of workshops and training of Moroccan exporters and users of the Tanger Med port.

Moderated by the expert Amine Laghidi, this Talk was held with the participation of ASMEX President Hassan Sentissi El Idrissi as guest of honour, the General Director of Trade at the Ministry of Industry, Trade, Green and Digital Economy, Abdelouahed Rahal, the Director of PwC Strategy, Jonathan Le Henry, as keynote speaker, the Deputy Director General of Tanger Med Port Authority (TMPA), Hassan Abkari, the Development Director of Tanger Med Group Ahmed Bennis, the Executive Director of the Moroccan Association of the Pharmaceutical Industry (AMIP), Layla Sentissi, the President of the Moroccan Professional Association of Shipping Agents, Abdelaziz Mantrach, and the President of the Regional Union of Transport and Logistics of the North, El Mootamid Abbad Andaloussi.

As a reminder, and in the framework of its proactive and participative approach with different actors of the port and logistics community, Tanger Med has previously organised a virtual workshop with the freight forwarders and transport commissioners of Morocco gathered by the “Association of Moroccan Freight Forwarders” AFFM. A meeting during which the speakers agreed on a regular exchange between the port authority and the association members as well as on a training cycle on the functionalities of “Tanger Med Port Community System” and its digital services intended for the members of the freight forwarders and transport commissioners community of Morocco.

To watch the Talk again, please follow this link: https://www.youtube.com/watch?v=N00ltE9bxFU&t=5348s