PROGRAM TO ENHANCE WEAVING EXPERTISE, KHMISS ANJRA

15 April 2022

CSR

Rural women are the strategic pillars for achieving profound economic, social, and cultural changes, and their financial empowerment and development are essential for the well-being of the rural population and the economic productivity of the area.

Since weaving is a well-preserved traditional craft in the Khmiss Anjra municipality, Tanger Med Foundation has implemented a program to enhance the weaving skills of the local women. The project consists of training participants in contemporary
weaving techniques and the creation of collections with high quality standards.

To do this, the Foundation has chosen to involve Mrs. Soumiya JALAL, artist-designer specializing in weaving, who is in charge of the training, supervision,and support of young people in her workshops in Marrakech and Khmiss Anjra.

In addition to training, the Foundation will help integrate the recipients into the industrial sector by supporting them in their business approach. Networking activities will be organized to assist the young women in finding new customers.

This program will eventually fulfill the Foundation’s desire to promote fair trade, enhance local expertise,
and help local talent to enter the national market.

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